Communication Studies

Department Spotlight

Whitworth Communications Students Win MarCom Award of Excellence

Whitworth communication-studies students won an Award of Excellence from the Spokane MarCom Association for their work in JMC 396, the inaugural Public Relations Campaigns course that was offered at Whitworth in spring 2007 and taught by adjunct instructor Rebecca Moss.

MarCom, a communications and marketing association in Spokane, honors the work of local communications and marketing professionals with its annual SPARK awards. The Whitworth campaigns class won an Award of Excellence in the Student Communication Work category for its collaboration with the nonprofit organization Young Life. The students did client relations, forecasting and research, client presentations, brainstorming and creative sessions, plan development, and execution and measurement. 

"The advanced PR course was designed to provide upper-division students with concentrated, real-world experience in developing, implementing and measuring an integrated public-relations and communications campaign for a regional nonprofit organization," Moss says. The course was run like an ad agency, with about 18 students serving in various capacities from team leaders to researchers. The course will be offered again in spring 2009.

Recent alumni Nichole Betts, '07, Joe Johnson, '07, and Leah Motz, '08 attended the awards ceremony in April and received the award on behalf of the class. Three awards were given in the Student Communication Work category, one merit award and two excellence awards.

For a complete list of the Spark award winners and more information on the Spokane MarCom Association, visit: www.spokanemarcom.com/news.asp?id=99.
 

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