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Goal 8: Exercise diligent stewardship in growing Whitworth's financial and capital resources
KPI 8.1.2a-c: Increase Whitworth Fund giving by 5 percent per year (from $1.2 million in 2011 to $2 million in 2021), expanding trustee giving to $1 million annually to The Whitworth Fund and achieving a 25 percent alumni giving rate.
Increase alumni participation/giving rate.
Peer institutions currently at: 16.0%
Current Performance & Goal (as of FY2012)
KPI 8.1.3: Grow Whitworth's endowment from approximately $90 million in 2011 to at least $180 million in 2021 - through new additions to the corpus averaging $5 million per year ($50 million total) and annual investment returns averaging at least 4.5 percent above the Consumer Price Index (projected $40 million total).
KPI 8.2.1: Stabilize full-time matriculated day enrollment at approximately 2,300 students in the 2014-15 school year, while achieving university goals for the academic and demographic profile of the student body.
KPI 8.3.1: Through strategic reallocations and reductions of existing budgets, establish an annual Strategic Investment Fund of at least $600,000 by the 2013 fiscal year.
In November 2011, Whitworth's University Council issued a call for proposals to support the implementation of the strategic initiatives from Whitworth 2021. The resulting Strategic Initiative Fund received 22 requests for new initiatives, of which President Beck A. Taylor approved 17. Funding to support the initiatives came to just over $53,000.
These initiatives include the following:
KPI 8.5.1a: Pursue planning and construction of dining expansion.
Construction was completed in summer 2012 on a significant addition and remodel to the Hixson Union Building (HUB) dining hall. The $6.6 million project includes new food-court areas featuring two large woks for preparing a variety of Asian cuisines, and a WoodStone oven for Italian pasta dishes and pizza. The new space features seating for 200, including a mezzanine level that can be turned into a room for private functions seating 90.
KPI 8.5.1c: Pursue planning and construction of an intramurals/rec center.
The construction of a campus recreation center began in September 2012, with an anticipated completion date of August 2013. The $8 million, 32,000-square-foot facility will include three basketball courts for intramural sports, a fitness center, a climbing and bouldering wall, and a three-lane elevated running track. The campus rec center is located on the northwest side of campus, near the Scotford Tennis Center. Renderings and floorplans of the facility are available at www.whitworth.edu/reccenter.
KPI 8.5.4: Achieve LEED Silver certification or higher for all new building projects.
In fall 2011, Whitworth opened William P. and Bonnie V. Robinson Science Hall, the university's first facility to be recognized by the U.S. Green Building Council as a Gold-Certified Leadership in Energy and Environmental Design (LEED) building. Robinson Science Hall includes state-of-the-art laboratories and instrumentation that enable the faculty-student research and hands-on learning for which Whitworth is known.
Whitworth began applying for LEED certification in 2009, and since that time all of the university's new buildings have received LEED recognition. East Residence Hall, which opened its doors in fall 2009, is certified LEED Silver. And the campus recreation center, which is scheduled to open in fall 2013, will also be LEED-Silver certified.
This recognition signals another step toward Whitworth's realization of its ongoing institutional commitment to sustainability and its participation as a signatory of the American College and University Presidents' Climate Commitment.
Whitworth launched its inaugural branding campaign in March with the goal of increasing the university's visibility in major markets where larger populations of donors, alums and prospective students reside. Television, print (magazines), airport and social media channels were utilized, with focus in the key markets of Seattle, Portland and Colorado.
The creative strategy of the campaign was to underline Whitworth's mission of mind and heart by focusing on the work of the heart as seen through the lens of the mind. Media strategy was driven by specific geographic areas within key markets that had demonstrated active engagement with the university. The campaign reached 4.45 million people through television, print and airport advertising, with an impressive 57 million impressions reached through targeted social media channels. Of those 57 million, the campaign generated 99,000 clicks, with users spending an average of three minutes on the university's website.
To review additional KPIs related to Goal 8, click here.