Whitworth Communications

For Immediate Release

December 19, 2002

Whitworth Marketing Students Conduct Coat Drive for Spokane Residents in Need

As temperatures began to drop this fall, Whitworth marketing students put their business skills in action and held a drive to collect 189 coats for Spokane-area residents in need of protection from winter's chill.

Thirty-four students in Associate Professor of Economics and Business Brad Sago's class planned, developed, and marketed the coat-drive project, which resulted in a generous response from the Whitworth community. The Spokane YWCA distributed the coats to Spokane-area residents in early December.

"In an era when business news often consists of negatives events, it was good for the students to see that their marketing and business skills can be used in a positive way to benefit others," Sago says.

Students promoted the drive through ads in the student newspaper, notices in residence-hall newsletters, signs on campus, e-mail announcements to the campus community, and by word of mouth. Students also staffed the coat-collection boxes and made arrangements with the YWCA to pick up the coats.

"It was rewarding for us to know that others would be a little warmer this winter and to see how the Whitworth community responded so graciously to the drive," Sago says. "The students' positive attitude, excitement and commitment to the project were wonderful to be a part of."


Brad Sago, associate professor of economics and business, Whitworth College, (509) 777-4608 or bsago@whitworth.edu.

Julie Riddle, public information specialist, Whitworth College, (509) 777-3729 or jriddle@whitworth.edu.

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