Whitworth Communications

For Immediate Release

December 9, 2003

Whitworth Professor to Lead International Trade Alliance Marketing Seminar

Businesspeople seeking to increase their knowledge of applied international market research may do so through an upcoming International Trade Alliance seminar, "Effective International Marketing Research: Markets and Consumers." Led by Whitworth Associate Professor of Marketing Brad Sago, the seminar will take place on Tuesday, Dec. 16, from 1-3 p.m. in the first-floor conference room at the Spokane Regional Business Center, located at 801 W. Riverside Ave. The cost is $30 for members of the International Trade Alliance and $35 for non-members. To register, contact Kori at (509) 459-4123 or kwojtylko@intrade.org or register online at www.intrade.org/register_event.asp.

Seminar attendees will learn practical steps to conduct international market research, as well as research techniques and resources for gathering information about particular countries and their markets, methods of researching international consumers, and ways to research international marketing variables such as branding, product, promotion, pricing, and distribution.

Sago, who holds a doctorate of business administration degree, is a member of Whitworth's School of Global Commerce and Management faculty. He teaches a variety of courses at the undergraduate and graduate levels, including consumer behavior, integrated-marketing communication, product and pricing management, e-commerce and international marketing. He regularly consults with companies in the areas of marketing strategy, writes articles, and conducts training sessions regarding marketing tactics as well as generational issues related to organizational management and marketing.

Located in Spokane, Wash., Whitworth is a private, liberal arts college affiliated with the Presbyterian Church (USA). The college enrolls 2,200 students in more than 50 undergraduate and graduate programs.

Contacts:

Brad Sago, associate professor of marketing, Whitworth College, (509) 777-4608 or bsago@whitworth.edu.

Julie Riddle, public information specialist, Whitworth College, (509) 777-3729 or jriddle@whitworth.edu.

Related Links

Economics & Business > Department Spotlight >

Master of International Management > Department Spotlight >

School of Global Commerce & Management > Department Spotlight >

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