Economics & Business Faculty
Brad Sago

Brad Sago
Professor
300 W. Hawthorne Road
Spokane, WA 99251
Phone: (509) 777-4608 Fax: (509) 777-3723
Office Location: Weyerhaeuser Hall 310 H
E-mail: bsago@whitworth.edu

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Education:
D.B.A. United States International University
M.S. Indiana University
M.B.A., B.A. Azusa Pacific University

Year Joined Whitworth Faculty:  2002

Areas of Specialization / Expertise:
Marketing; consumer behavior; online consumer behavior; generational issues

Selected Publications / Presentations / Honors:

Keynote speaker at the 56th annual Washington state Governor's Industrial Safety and Health Conference,
Tacoma, Wash. (2007); guest speaker for businesses including Avista Corp., Goodwill Industries of the Inland Northwest, Sterling Savings Bank and the Western Energy Institute.

Presentatons include: "Leaping the Call Center Generational Divide," at the 21st Annual E SOURCE Forum, Denver (2008); "The Online Shopping Psychology and Expectations of Millennials" at the Educators' Conference of the Direct Marketing Educational Foundation (2004); developed a new marketing major in 2003 in the School of Global Commerce and Management. Publications include "Uncommon Threads: Mending the Generation Gap at Work," in Executive Update magazine (2000); "The Fuss About Branding" in Executive Update magazine (2001); "Building Organizational Competencies for Competitive Advantage" and "The Vital Role of Credit and Finance in Marketing" in Business Credit magazine (2003).

Member of the advisory board, Annual Editions: Marketing, McGraw-Hill Higher Education (08-09)



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