Communication - Strategic Communication Track, B.A.
Organizations in all professional sectors – from Fortune 500 companies to community nonprofits – need someone to tell their story. Strategic communication involves using critical and creative thinking to craft messages to inform and persuade specific audiences.
Whitworth's strategic communication track will prepare you for a career that involves wide-ranging activities such as writing press releases, creating advertisements, planning events, compiling corporate communication materials or assembling videos. The possibilities are endless. A strategic communication professional's duties work together to clarify and promote the missions and messages of organizations and help to build their narrative and brand.