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Communication - Strategic Communication Track, B.A.

Organizations in all professional sectors – from Fortune 500 companies to community nonprofits – need someone to tell their story. Strategic communication involves using critical and creative thinking to craft messages to inform and persuade specific audiences.

Whitworth's strategic communication track will prepare you for a career that involves wide-ranging activities such as writing press releases, creating advertisements, planning events, compiling corporate communication materials or assembling videos. The possibilities are endless. A strategic communication professional's duties work together to clarify and promote the missions and messages of organizations and help to build their narrative and brand.

Why study strategic communication at Whitworth?

  • Serve in the community through service-learning opportunities to engage with people of different backgrounds and put learning into practice.
  • Learn from inspiring and caring professors who are consistently named "most influential" by senior classes. Professors keep their office doors open and seek to foster one-on-one relationships with students.
  • Acquire leadership and client relation skills by working for Beyond the Pines, Whitworth's student-run public relations agency. This full-service organization works with nonprofits throughout the region.
  • Gain valuable hands-on experience through working in a range of professional organizations.
  • Join the student-run newspaperThe Whitworthian, and build your portfolio through writing news, opinion, feature and sports reports on the campus community.
  • Challenge your worldview through coursework in media literacy, cultural understanding and critical examination. As a strategic communication major, you'll interact with contemporary, real-world situations.
  • Use communciation as a tool to build bridges among people and communities from the local to the global level.
  • Become who you're meant to be.

Our strategic communication grads make a difference (and get jobs)

The need for quality, ethical strategic communication is high. It plays a significant role in government, healthcare, education, community services and business. Our graduates possess the strong critical thinking, creative storytelling and overall communication skills that these fields require.

Recent job placements include:

  • Maria Vigil, events coordinator, Community Colleges of Spokane Foundation, Spokane
  • Skyler Noble, marketing and communications coordinator, Spokane Public Library, Spokane
  • Taylor Oddino, account executive, Desautel Hege (public relations agency), Spokane
  • Gabrielle Perez, community lead, The Cloud Room, Seattle
  • Shyanne Palmus, community programs & public relations coordinator for Benton County, Wash.
  • Michael Coiner, social media and content coordinator, Arena North America, Beaverton, Ore.
  • Madison Garner, freelance writer, Portland, Ore.

Opportunities outside the classroom

  • Join a student organization or department at Whitworth and promote their efforts through marketing and public relations.

  • Practice your craft and compete for scholarships through department contests. The department holds an annual oratory contest and multiple writing contests.

  • Become a Whitworth.fm staff member and learn how digital radio entertains and informs audiences beyond geographic boundaries.

  • Join the staff of the award-winning Natsihi yearbook. Staff members have repeatedly been honored for their excellent writing and design.

Pack your bags!

Study the media for a month with communication studies professors in Germany or on the East Coast of the United States. The Media & Society in Germany program will allow you to build your digital storytelling skills in a cross-cultural setting and to examine the mass-media systems of Germany. The Media Impact in the Contemporary U.S. program will take you to New York City and Washington, D.C., where you will visit media companies and learn from executives and scholars about the key issues related to media’s current impact on society.

Tracks

Choose one of four tracks, based on your interests and career goals:

  • Communication
  • Journalism & Media Studies
  • Speech Communication
  • Strategic Communication

We also offer minors in communication and visual communication.

Ask our faculty

Ask Nichole

Assistant Professor Nichole Bogarosh teaches courses including Intercultural Communication and Representations of Women in Popular Culture.

Ask Erica

Associate Professor Erica Salkin's areas of expertise include journalism, media and law, public relations, and digital communication.

Ask Kevin

Associate Professor Kevin Grieves teaches courses such as Writing for Mass Media, Video & Audio Journalism, and International Media.

What related majors can I explore?