Communication Studies
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Beyond the Pines

Beyond the PinesA student-run agency that is:

  • committed to delivering a quality product with honesty and integrity,
  • passionate about good communication, and
  • focused on serving the greater Spokane community.

Beyond the Pines is Whitworth's student-run public relations agency. The group meets during the fall and spring semesters to provide a wide range of services to nonprofit organizations in the greater Spokane area.

Our Team

The agency is overseen by a faculty adviser, Erica Salkin, Ph.D., who is responsible for initial contact with clients, overseeing the quality of student work, and providing guidance to students.

Students can serve in three different roles:

  • account managers: responsible for communication between the client and the students and for coordinating students' efforts
  • creative team: responsible for creating and designing various materials
  • logistics specialists: responsible for assisting with details – often including research and contacting outside groups – in completing projects

What We Do

Our group offers a wide range of skills to complete a variety of public relations work. Past projects include the following:

  • branding materials, such as logos
  • event planning
  • audience analysis
  • website design/redesign
  • social media strategy
  • focus groups/research
  • flyers, posters and other offline materials
  • video production

Our group completes work pro bono. Students are eager to gain experience in public relations; this results in free, high-quality work tailored to organizations' needs.


If you are interested in becoming a client of Beyond the Pines, please share a little information with us at

To speak with our adviser, contact Erica Salkin at or 509.777.4704.