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Business Administration, BBA, Marketing Concentration

Marketing is about delivering value. By gaining valuable insights into commerce and consumer demands, marketers can create connections between behaviors, psychology and the business world. At Whitworth, you will learn a breadth of skills that go beyond those needed for advertising and sales to help you become a concise communicator, creative thinker and sound decision-maker.


Why study marketing at Whitworth?

  • Work closely with faculty-mentors who can help you gain valuable experience through competitive internships, consulting projects and service-learning.
  • Develop intercultural and international competency through global marketing coursework.
  • Gain insight on local businesses by conducting live case studies.
  • Turn business ideas into student startups.
  • Have fun! Play cribbage with your professor (really!) or tennis ball golf around campus with your fellow marketing students.
  • Interact with the business community by attending guest lectures and participating in the Spokane MarCom professional network.
  • Connect your faith or worldview to your coursework by working through the ethical issues related to marketing and learning how to navigate tricky situations.
  • Become who you're meant to be.

Our marketing grads make a difference (and get jobs)

Marketing graduates are prepared for careers in advertising, design, sales, brand management, market research analysis, customer relations and social media.

Recent job placements include:

  • Emily Carney, digital marketing strategist, Medical Teams International, Portland, Ore.
  • Matt Landon, product developer II, Nike, Portland, Ore.
  • Alanna Hamilton, annual giving and engagement manager, The 5th Avenue Theatre, Seattle
  • Alexis McLeod, DBU project administrator, Dutch Bros Coffee, Spokane

Opportunities outside the classroom

  • Network with the business community through job fairs and mock interviews.
  • Study abroad with Whitworth business faculty and leaders.
  • Gain experience through internships and service-learning projects.

Step up with the Whitworth MBA

Whitworth offers an accelerated master of business administration option to undergraduates through our Step Up program. This program allows you to begin working on your Whitworth MBA as an undergrad and complete the program in one to two years after earning your undergraduate degree. If you are interested in learning more, please contact our MBA director.

Ask our faculty

Ask Edna

Assistant Professor Edna Ndichu specializes in consumer behavior, managerial marketing and marketing research.

Ask David

Associate Professor David Sloan specializes in business psychology, organizational behavior, human relations and marketing.

What related majors can I explore?