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The Whitworth Brand & Identity

The Whitworth brand and its identity are crucial to the university's efforts to build awareness and reputation. The Whitworth University Marketing & Communications Office serves as the primary office to ensure that the presentation of our brand identity is consistent across multiple print and digital channels, and that these applications are an authentic representation of the unique attributes and personality of our campus community.

Questions regarding usage of the logo and incorporation of the brand should be sent to

Frequently Asked Questions

Am I allowed to create my own designs and publications if they comply with the branding guidelines?

Because this branding work extends beyond just the logo, it is very important that those who apply the logo to any application send a copy to marketing & communications before it is produced and finalized. We provide electronic applications of the logo for faculty and staff to use as needed, but designed pieces should come through the marketing & communications office. 

Please refer to existing documents that are available electronically for your use.

What needs to change now?

In order to be good stewards of university resources, we encourage departments to use their current supplies of materials before ordering new publications and materials. Nametags and business cards can continue to carry the old logo until June 30, 2018, but any new requests for new-employee business cards or for reprints to replenish supplies will feature the new logo.

When do we fully transition to the new branding?

By June 30, 2018

Will there be new letterhead and business cards?

Effective immediately, print orders for business cards or letterhead will incorporate the new logo. Please refer to the business cards page for ordering information.

What are our colors?

Our colors are crimson and black, though we have other complementary colors as part of our color palette. Please refer to the Brand Guide for specifics.

When can we start using the new branding?

All available electronic applications are available to be used now. Other branding will be addressed on a project-by-project basis with marketing & communications and will be prioritized accordingly.

What are our fonts?

Marketing & communications uses Gotham Narrow Bold for its logotype and graphic headlines, Baskerville MT for headlines, and Gotham Book for body copy. These fonts are available only through university communications due to licensing considerations. MS Word options are Garamond for headlines and Calibri for body copy.

Is the athletics (Pirates) logo or mascot affected by these updates?

The Whitworth Pirates logo standards remain the same, with use limited to areas within athletics and bookstore apparel.

Is the Whitworth seal still in use?

Whitworth's longstanding seal remains the same and is used in limited applications, mostly for internal use and at the university's discretion. Please contact the marketing & communications office before using the seal.